Signed in as:
filler@godaddy.com
Pioneering Ethical Commerce
A Private Sector Pivot to Profitable Good Citizenship
The world now faces tremendous commercial volatility plus business and wealth concentration undermining core capitalist enablers -- competition, consumer spending power, innovation, geopolitical stability, monetary stability.
PAINS FOR CONSUMERS
Consumers understand the ways they're being exploited.
- They have urgent data privacy and usage concerns.
- They don't benefit directly from the monetization of their data, obviously worth $billions -- amassed by industry leaders.
There is broad societal awareness of the masses' lack of influence over corporate governance.
Yet everyday people with discretionary income are the ultimate sources of business revenue.
With reliable brand and corporate transparency...
They can vote with their wallets.
Consumer-Fueled Brand Competitiveness & Value
The HAIven values-driven ecosystem combines a D2C marketplace with an expansive insights and marketing execution revenue engine:
1) Grows both the bottom AND topline through alignment with what their revenue-generating consumers prioritize.
2) Brands mitigate unfavorable distributor terms and private label expansions that impose margin-crushing price pressure, also limiting brand engagement with shoppers.
3) Reduce spending on 3rd party suppliers, shifting from marketing research fees, data resellers, fragmented suppliers, & traditional research incentives toward platform user compensation.
4) Consumers harness brand resources toward promoting human wellbeing - brands and nonprofits gaining unprecedented value from integrated real-time contextualized insights, seamless real-time marketing execution, & consumer loyalty.
5) Rewards ethical and transparent practices, contributing to ESG goals and mitigating investor risk.
From Extraction to Equity
Data Privacy, Control, & Value
Data Privacy, Control, & Value
Data Privacy, Control, & Value
YOU OWN & CONTROL YOUR DATA
& ARE COMPENSATED FOR IT
Data gathered for our platform is
NOT stored on the Web.
Our leading-edge cybersecurity ensures that your data are not only kept away from hackers, but also not sold to ANYONE without your explicit consent about what specific information gets used and by whom.
Participating consumers are
COMPENSATED for their data
to the extent they choose to share it.
More sharing = More $
Making a Difference
Data Privacy, Control, & Value
Data Privacy, Control, & Value
What is MICRO-PHILANTHROPY? (MP)
MP is a means for everyday people to vote their values through the purchases they would ordinarily make.
By encouraging companies & brands to support the causes, issues, and innovations you care about, regular folks can join together to outspend and out-influence those who currently control our excessively politicized and polarized institutions.
Influencing Companies & Brands
Data Privacy, Control, & Value
Influencing Companies & Brands
CONSUMERS CO-CREATING GREAT BRANDS
By
Joining the community
Completing profiles to extent comfortable (the more you share, the more you save/earn)
Allowing collection of data on shopping behavior,
Contributing to marketing research
Consumers can let brands learn specifics about what CAUSES matter to them AND what they need and want from BRANDS.
Transparency
Amplify Nonprofit Impact
Influencing Companies & Brands
Promoting AUTHENTIC Good Citizenship
By requiring companies to be TRANSPARENT about their behavior in the marketplace and about the depth and impact of their support for the causes stakeholders care about, consumers can evaluate the merits informing their purchasing "votes".
Amplify Nonprofit Impact
Amplify Nonprofit Impact
Amplify Nonprofit Impact
DEEP BRAND-CAUSE COLLABORATION
Nonprofit accountability for efficiency and impact build brand, consumer, and societal trust in them.
Most importantly, nonprofits will be better supported through funding, operational support, and co-marketing that
amplifies their impact.
Democracy
Amplify Nonprofit Impact
Amplify Nonprofit Impact
BRANDS advocating for CONSUMERS
With vast revenues generated by consumer spending, companies can influence governments and institutions to behave in the interests of the people on whom
their success truly depends.