Data as currency, now benefitting everyone

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YOU OWN & CONTROL YOUR DATA

& ARE COMPENSATED FOR IT

Data gathered for our platform is 

NOT stored on the Web. 

Our leading-edge cybersecurity ensures that your data are not only kept away from hackers, but also not sold to ANYONE without your explicit consent about what specific information gets sold and to whom.

Participating consumers are 

COMPENSATED for their data 

to the extent they choose to share it. 

More sharing = More $

What is MICRO-PHILANTHROPY? (MP)

MP is a means for everyday people to vote their values through the purchases they would ordinarily make. 

By encouraging companies & brands to support the causes, issues, and innovations you care about, regular folks can join together to outspend and out-influence those who currently control our excessively  politicized and polarized institutions.

CONSUMERS CO-CREATING GREAT BRANDS

By 

Joining the community 

Completing profiles to extent comfortable (the more you share, the more you save/earn)

Allowing collection of data on shopping behavior, 

Contributing to marketing research 

Consumers can let brands learn specifics about what CAUSES matter to them AND what they need and want from BRANDS.

Promoting AUTHENTIC Good Citizenship

By requiring companies to be TRANSPARENT about their behavior in the marketplace and about the depth and impact of their support for the causes stakeholders care about, consumers can evaluate the merits informing their purchasing "votes".

DEEP BRAND-CAUSE COLLABORATION

Nonprofit accountability for efficiency and impact build brand, consumer, and societal trust in them.

Most importantly, nonprofits will be better supported through funding, operational support, and co-marketing that 

amplifies their impact. 

BRANDS advocating for CONSUMERS

With vast revenues generated by consumer spending, companies can influence governments and institutions to behave in the interests of the people on whom 

their success truly depends.