SHOP YOUR VALUES - CONTROL YOUR DATA & BRAND BEHAVIOR

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You control how much you share, when, and with whom. 

Unprecedented Strict Privacy YOU Control

Our closed primary data warehouse is not connected to the cloud.

No one outside our system will "see" your anonymized data without your explicit permission and selection of what you'll share.

See Everything

You will have open access to transparent reporting on how your data is being used. 

Earn by Advising Brand Behavior

Opt-in to share, no sharing required, the more you share, the more you earn and influence brand behavior..

Shop normally and more easily than ever

while spending your values and priorities. 

Brands that meet your criteria will appear in your choices, as AI agents guide you through the process on whatever device or input mode you choose, adjusting for you on the fly.

Product, brand, company, and nonprofit evaluation tools are built in, all facilitated by highly personalized AI agents.

You see the impact of your spending choices with deeper information available at your request.

You customize your viewing or interaction with the AI assistant - no more static, cluttered page formats and limited visibility options.

You CHOOSE how much you participate and share.

As an anonymous participant, you can advise brands and causes, discussing candidly what you want and prioritize in their offerings & market behaviors. 

Our AI + human moderating teams will ensure productive and kind conversations. 

Revenue is built by selling marketing research expertise to the brands you want to influence. 

This is the powerhouse behind our "democratizing" tool!

By competing with others who use and sell your data without compensating you for its value, you get to earn as a "vendor" at the core of our offerings to clients. 

Through partnerships with brands, your influence extends beyond their behavior to that of the institutions that companies support financially.