The world now faces tremendous commercial volatility plus business and wealth concentration undermining core capitalist enablers -- competition, consumer spending power, innovation, geopolitical stability, monetary stability.
PAINS FOR CONSUMERS
Consumers have come to understand the ways they're being exploited. They have urgent data privacy and usage concerns. They don't benefit directly from the monetization of their data, obviously worth $billions -- amassed by industry leaders.
There is broad societal awareness of the masses' lack of influence over corporate governance.
Yet everyday people with discretionary income are the ultimate sources of business revenue.
With reliable brand and corporate transparency...
They can vote with their wallets.
Addressing Acute Consumer Pains through Micro-Philanthropy
Disenfranchisement
• 64% of consumers would switch to a purpose-driven company for similar quality/price (Source: Zeno Group)
Loss of Individual Data Privacy, Control, & Value
• 81% of consumers say trust is a deciding factor in purchase decisions (Source: Edelman Trust Barometer)
The HAIven values-driven ecosystem combines a D2C marketplace with an expansive insights and marketing execution revenue engine:
1) Grows both the bottom AND topline through alignment with what their revenue-generating consumers prioritize.
2) Brands mitigate unfavorable distributor terms and private label expansions that impose margin-crushing price pressure, also limiting brand engagement with shoppers.
3) Reduce spending on 3rd party suppliers, shifting from marketing research fees, data resellers, fragmented suppliers, & traditional research incentives toward platform user compensation.
4) Consumers harness brand resources toward promoting human wellbeing - brands and nonprofits gaining unprecedented value from integrated real-time contextualized insights, seamless real-time marketing execution, & consumer loyalty.
5) Rewards ethical and transparent practices, contributing to ESG goals and mitigating investor risk.
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